Your website’s overall look and feel is important because it instantly conveys an attitude to your clients before they even start reading the content on the site.
Though there is some leeway within general industry categories, users can get confused or turned off by websites that look or feel too far outside of their expectations for a business or industry. Before you begin a website redesign, check your goals against industry standards by looking at your competitors’ websites. A fitness website should look fresh, powerful and well organized. A website for a band or fashion designer can be more creative with colors, texture and image choices.
The look and feel of a website can also be described as the website’s “personality.” Your website’s personality should match the attitude of your business and your business objectives while still fitting in with your client’s expectations of the business and industry you’re in.
We have experts in Adobe Creative Suite including Photoshop, Illustrator and After Effects. We also have video and audio capabilities. We can create new logos or utilize your existing logo in new and exciting designs.